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Brice Capital Reviews: 3 Things to Know

Written by Ben Tejes
Updated Jan 10th, 2024

Did you receive a mailer from Brice Capital similar to the one below pre qualifying you for a debt consolidation loan for an amazing rate? Are you wondering how Brice Capital can offer that rate when secured mortgage interest rates are over 7%? If you answered yes to any of these questions, you’ve come to the right place.

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The purpose of this article is to provide specific information related to Brice Capital to help you make the most informed decision.

What Is Brice Capital?

According to BBB, Brice Capital is a paid lead marketing firm, not an actual lender that will lend you funds for a debt consolidation loan.  So, it’s unclear why Brice Capital can provide pre-approved loan rates mailers when they are not actually doing the underwriting of the said loan.According to the Brice Capital company BBB page, the business started on 5/30/2019, and is a corporation located at PO Box 7358, Bloomfield Hills, MI 48302. Two things you may noticed:

  1. There are no officers of the company.
  2. “Bloomfld” is actually spelled incorrectly.
There is a huge difference between debt consolidation programs and debt consolidation loans. With debt consolidation loans, you get money in your bank accounts that you use to payoff debt. With debt consolidation programs, you end up letting your accounts go behind and then settling those accounts. Now, if you are looking for a debt consolidation loan, there are 3 debt consolidation loan companies below that we have vetted 1) Only do a soft check to check your credit, so checking your rate DOES NOT AFFECT your credit. 2) Do not charge prepayment penalties. With debt consolidation loans, it may be helpful to check your rate from multiple places to get the best rate. If you aren't able to qualify, then some individuals look at debt settlement.

Important: Also, just as a note to be 100% transparent, Ascend is a for profit business, and we do our best to be unbiased in our reviews of companies. The only reason we write reviews such as these is because we do not believe in the marketing tactic to ‘prequalify’ individuals for a debt consolidation loan that you may not actually be able to get. When writing this article, one question we found ourselves asking was, “Does Brice Capital have permissible purpose to prescreen you via the credit reporting agency and are they providing a firm offer of credit at an interest rate that is not provided, but is anyone actually getting that firm offer of credit in a loan for under the federal funds rate of 5.0 - 5.25%?”

We provide the 2 debt consolidation loan options below because we believe that you were looking for a loan, but may not actually have been able to check your rate for a loan. That said, it’s important to understand that we do get a referral fee if you choose to move forward with one of the loan options provided.

2 Top Debt Consolidation Loan Options
Debt consolidation loans can improve your credit score, get you on a fixed payment plans, and save you interest, but what happens if you've applied to many debt consolidation lenders and just can't get approved?

What If I Can't Get Approved?

Now, if you have applied and been denied for debt consolidation loans and continue to struggle to make payments on your debt and wondering what to do next, we built a free, unbiased debt options comparison calculator (not even an email address is required) that provides a wide range of debt options that may be able to fit your budget.

The data is personalized to your income and expenses, so you can get accurate costs, pros and cons, and options.

Let’s go through the Brice Capital reviews.

MyBrice Capital Reviews

Let’s look at the Brice Capital reviews to help you make the most informed decision, starting with BBB reviews.

Brice Capital BBB

Brice Capital received an F rating on BBB although there is only one complaint in the last 3 years. 

Brice Capital maintains an F rating on BBB and has no Google ratings or reviews.

Why did Brice Capital get an F rating on BBB?

There may be a clue about the F rating from an official BBB notice. The notice stated that BBB serving the eastern Michigan and the Upper Peninsula was warned that consumers received pre-approved debt consolidation loan offers in the mail. The issue is that 15 different companies including Brice Capital with P.O. Box addresses in Michigan did not actually have businesses at those locations. Here’s the section from the notice:

BBB section that highlights information about Brice Capital's business location

While Brice Capital may not be the same company as Bruins Capital or Cobalt Advisors, BBB does make the connection that each of these companies have P.O. Boxes in Michigan.

Brice Capital Complaints

When looking at the Brice Capital BBB complaints, one individual did not like that they contacted them about a loan, and another individual stated that they use fake checks to lure customers into higher interest rate loans. I am not sure whether that is correct though as Brice Capital may be a marketing company.

Picture of Brice Capital BBB complaints.

Where Are Other Brice Capital Reviews?

So, where are the Brice Capital reviews from Yelp, Google, Glassdoor, etc.?

One of the things that is interesting to note about Brice Capital is actually the lack of reviews. How big is this company? How many people are searching for this term? 

What’s interesting is that AHREFs (a tool to analyze Google search trends) estimates that there were over 14,000 searches for Brice Capital in July 2022, but only 77 searches for Brice Capital in June, 2022 (just one month before).

Brice Capital estimated Google search volume showing over 14000 searches in July, 2022.

How can a company experience such a huge increase in searches from one month to another?


Brice Capital may be getting all of its business from direct marketing mailers, which is may be what you received. If this company is tied to the other companies that BBB mentioned in its notice that includes Brice Capital, then it may make sense.

Look at the same data for Bruins Capital, which shows an estimated high of over 36,000 searches in May, 2021 to an estimated 0 searches in June 2022.

Bruins Capital had Google search spike similar to Brice Capital

So, the company behind Bruins Capital may actually be the same company behind Brice Capital after all.

Digging Into the Data

One question I have is whether Brice Capital refers individuals to actual lenders. Or, potentially, it markets to people who can’t qualify for a loan, but does qualify for a debt consolidation program, which is 100% different.

Also, while it does seem that BBB has connected these companies together as the same, it does not make sense why a marketing company would reinvent itself each time to send mailers out.

For example, California debt relief is a marketing firm for debt consolidation companies (also known as debt relief), but it’s been around for many years with consistent volume.

California Debt Relief's Google search trend, which doesn't have the spike of Brice Capital.

If you need debt consolidation, let’s discuss options next.

What If I Can’t Get a Debt Consolidation Loan Elsewhere?

If you can’t get a consolidation loan from Brice Capital, what are your options? lDo you have a high debt to income ratio? Are your credit cards closed to maxed out?

If so, you may be in the position where you can qualify for a debt consolidation loan with an interest rate of 29.99% or the loan does cover the entire amount of your unsecured debt.

If you are about to face financial hardship, we built a free debt options calculator below that allows you to compare options such as non-profit credit counseling and debt payoff planning. If you are already in financial hardship, the calculator also allows you to compare debt settlement and bankruptcy.

The goal of the calculator is to inform you about the cost, duration and pros and cons of different options to get you out of debt easier.