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Brice Capital Reviews: 3 Things to Know

Written by Ben Tejes
Updated Mar 24th, 2023

Did you receive a mailer from Brice Capital pre qualifying you for a debt consolidation loan for just over 3%? Is that suspicious because secured mortgage interest rates are over 7%? 

If you answered yes to any of these questions, you’ve come to the right place.

The purpose of this article is to provide specific information related to Brice Capital to help you make the most informed decision.

Also, we would love to pay you to hear about your experience with Brice Capital to help others.

If you interested, please check out our program where we pay you for a quick 15 minute chat to speak about your review.

What Is Brice Capital?

According to BBB, Brice Capital is a paid lead marketing firm, not an actual lender that will lend you funds for a debt consolidation loan. 

So, it’s unclear why Brice Capital can provide pre-approved loan rates mailers when they are not actually doing the underwriting of the said loan.

According to the Brice Capital company BBB page, the business started on 5/30/2019, and is a corporation located at PO Box 7358, Bloomfield Hills, MI 48302. 

Two things you may noticed:

  1. There are no officers of the company.
  2. “Bloomfld” is actually spelled incorrectly.

Let’s go through the Brice Capital reviews.

Brice Capital Reviews

Let’s look at the Brice Capital reviews to help you make the most informed decision, starting with BBB reviews.

Brice Capital BBB

Brice Capital received an F rating on BBB although there is only one complaint in the last 3 years. 

Why did Brice Capital get an F rating on BBB?

There may be a clue about the F rating from an official BBB notice. The notice stated that BBB serving the eastern Michigan and the Upper Peninsula was warned that consumers received pre-approved debt consolidation loan offers in the mail. The issue is that 15 different companies including Brice Capital with P.O. Box addresses in Michigan did not actually have businesses at those locations. Here’s the section from the notice:

BBB section that highlights information about Brice Capital's business location

While Brice Capital may not be the same company as Bruins Capital or Cobalt Advisors, BBB does make the connection that each of these companies have P.O. Boxes in Michigan.

Where Are Other Brice Capital Reviews?

So, where are the Brice Capital reviews from Yelp, Google, Glassdoor, etc.?

One of the things that is interesting to note about Brice Capital is actually the lack of reviews. How big is this company? How many people are searching for this term? 

What’s interesting is that AHREFs (a tool to analyze Google search trends) estimates that there were over 14,000 searches for Brice Capital in July 2022, but only 77 searches for Brice Capital in June, 2022 (just one month before).

Brice Capital estimated Google search volume showing over 14000 searches in July, 2022.

How can a company experience such a huge increase in searches from one month to another?


Brice Capital may be getting all of its business from direct marketing mailers, which is may be what you received. If this company is tied to the other companies that BBB mentioned in its notice that includes Brice Capital, then it may make sense.

Look at the same data for Bruins Capital, which shows an estimated high of over 36,000 searches in May, 2021 to an estimated 0 searches in June 2022.

Bruins Capital had Google search spike similar to Brice Capital

So, the company behind Bruins Capital may actually be the same company behind Brice Capital after all.

Digging Into the Data

One question I have is whether Brice Capital refers individuals to actual lenders. Or, potentially, it markets to people who can’t qualify for a loan, but does qualify for a debt consolidation program, which is 100% different.

Also, while it does seem that BBB has connected these companies together as the same, it does not make sense why a marketing company would reinvent itself each time to send mailers out.

For example, California debt relief is a marketing firm for debt consolidation companies (also known as debt relief), but it’s been around for many years with consistent volume.

California Debt Relief's Google search trend, which doesn't have the spike of Brice Capital.

If you need debt consolidation, let’s discuss options next.

What If I Can’t Get a Debt Consolidation Loan Elsewhere?

If you can’t get a consolidation loan from Brice Capital, what are your options? lDo you have a high debt to income ratio? Are your credit cards closed to maxed out?

If so, you may be in the position where you can qualify for a debt consolidation loan with an interest rate of 29.99% or the loan does cover the entire amount of your unsecured debt.

If you are about to face financial hardship, we built a free debt options calculator below that allows you to compare options such as non-profit credit counseling and debt payoff planning. If you are already in financial hardship, the calculator also allows you to compare debt settlement and bankruptcy.

The goal of the calculator is to inform you about the cost, duration and pros and cons of different options to get you out of debt easier.