Written by Ascend Team
Updated May 1st, 2025
This article is for informational purposes only and should not be construed as legal or financial advice.
Did you receive a mailer (like the one below) from Priority Plus Financial claiming you are pre-qualified for a loan with rates as low as 5.95%? When you go online to apply at the website listed on the mailer, does it take you to a page where you input all of your information, just for it to tell you that you do not qualify?
Who is Priority Plus Financial?
When searching for Priority Plus, you may wonder who they are and what they offer. It seems as though Priority Plus pitches debt consolidation loans, but discusses debt settlement when you speak with them on the phone. A loan and a program can be great options, but it varies case by case when figuring out which is better for your situation.
The most significant difference between a loan and a debt settlement program is that funds are added to your account in a loan, whereas in a debt settlement program, funds are taken from your account. Your accounts can remain open in a loan, and your credit score can improve. In a debt settlement program, your accounts close, and your credit score takes a big hit because you must fall behind on your accounts.
Priority Plus History
When researching Priority Plus, I found some history on them. The BBB page for Priority Plus showed that they have been around for 4 years. Under their FAQ section, it mentions that being "pre-approved" does not mean automatically being approved. We wrote another article discussing more about Priority Plus, if you are interested in reading it.
Priority Plus Reviews
When I review companies, I do my best to get reviews from unbiased sources. I want to read both the positive and the negative reviews to understand my potential experience.
BBB
Priority Plus had about 214 reviews on BBB, which I found helpful in hearing about others' experiences. They have a 4.42 out of 5 and an A+ overall rating.
One positive review I found super interesting was someone who mentioned they had a great customer experience with the representative they spoke with, but they were unable to receive a loan. She still appreciated the explanation of the alternative program and she thinks she will decide to move forward with it.
The negative reviews discussed how the customers struggled with the fact that they went into the conversation expecting a loan, but when they started to speak with them, they realized it was potentially not as it was advertised.
Google
I found Google Reviews on Priority Plus. They have over 300 reviews, ranging from 1 star to 5 stars. Overall, they have a 4.3 out of 5.
The negative reviews discussed how this was a classic bait-and-switch scenario: They tell you that you are pre-qualified for a debt consolidation loan, but they end up offering a debt consolidation program (debt settlement), which is often not what people are looking for.
The positive reviews discussed how the customers appreciated the time Priority Plus spent researching their information rather than just examining their credit scores. This helped them qualify for a great loan situation that worked for them.
How Much Does Priority Plus Cost In Fees?
How much Priority Plus will charge you may vary case by case. You can use our free debt relief calculator below to compare Priority Plus monthly payments to other options, as well as explore what may be best for your situation. You can explore bankruptcy, debt management, debt payoff planning, or other debt settlement companies.
What if I want a Debt Consolidation Loan?
If you applied for Priority Plus after receiving the mailer, chances are, you are interested in a loan! We recommend two different loan websites who may be able to help you out. They will do a soft credit pull to see if you qualify for any loans.
Conclusion
In conclusion, it appears as though Priority Plus may be sending out a lot of mailers for those who need help tackling their debt. They may provide loans, but they may also discuss debt settlement and may get you to sign up for something you weren't looking for. Please do your research, ask questions.
Please feel free to give us a call at 833-272-3631 to discuss any options or questions you may have! We are happy to chat with you about your situation.
